Be sure to have sound, the music is incredible. And the video itself is just as relevant to anyone who wants to ask themselves, “Why settle for one of the best, when you can be Great?”
While watching American Idol recently, I saw a commercial for Burger King. If you haven’t seen this Whooper Freak Out Video, click the name and watch. It’s quite funny and insightful. The reactions of the customers are varied but the center on one central theme: the product they’d come to know and love, the product that WAS Burger King to them was gone. And with the disappearance of this item, their impression of the company was changed as well.
The question is, what in your current business is the Whopper? What would you take away that if you did, the customer would simply not stand for it? What would get these reactions from your customers?
The challenge is… Can you make exceptional customer service your Whopper? Can you make exceptional customer service such a focus that if one day it were gone, the customer would not stand for it. If you can, you’ll grow your business like never before.
Last month I wrote about Debbie Dusenberry, owner of Curious Sofa, a home-furnishings boutique in Kansas City, Kans. The store has a reputation for great products and imaginative display, and its revenue had been growing nicely for eight years.
Recent Comments